# How I think about the Agentic Web
> A working definition, why the agentic shift is real, and what it means for the sites we build.
*Published 2026-07-01 Β· 3 min read*
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Welcome to my first *real* post on this blog ππ! Less technical, more general thoughts.
The way I like to think about the Agentic Web is:
> The Agentic Web is a web where agents complete workflows on behalf of humans.
First of all - agentic systems are not new π€·ββοΈ.
In computer science an **agent is an autonomous
entity that observes its environment, processes the collected information,
takes actions to achieve a specific goal, and then continues**.
What changed in
recent years is that we unlocked new capabilities: we gave agents access to
LLMs.
**Agents** come in different shapes and forms. In current industry jargon, the term **agent** is typically understood to mean an
**LLM-powered agent**, and I will be using this shortcut in this blog unless
specified otherwise.
When it comes to agents interacting with the web, I like to separate the experience into two distinct use cases. This difference is important for knowing exactly *what* to optimize, and *how* to do it:
1οΈβ£ An agent is searching for a website (for example, using Google Search). In this case I highly recommend [guidance published by Google Search team](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide).
2οΈβ£ An agent is working with a currently active website. In this case we need to understand how agents can perceive our websites - links in Around the web.
Whenever I chat with people in the SEO world who are exploring agentic interactions, they tell me the same thing: they donβt just care about traffic; they care about the full funnel.
Theyβre looking at the entire journey, from how someone finds a website to that final click - be it a purchase, a subscription, or a contact form submission.
**In the context of the Agentic Web**, the bottom line is simple: **if your website isn't optimized for an agent to actually use it, your users lose out on automation, and you lose out on conversions.**
## Evolution of the web π§¬
To imagine the future of the web, I first look at how much things have changed
in the last four years.
Let's start with coding agents - I first used them in 2022. Safe to say I was not very convinced back
then π - even within a single function, the coding agent struggled to perform simple changes. Today, I offload most of my coding to agents π€,
while still manually reviewing the code and fixing it as needed. It's a big change in my day-to-day work.
During one of my recent talks I asked the audience:
> How many of you used any form of AI in your work in the last week?
... Roughly 90% of the room raised their hands. π‘π€
My take is that **increasing AI usage and quality will drive higher user expectations for the web going forward**.
If modern agents can write a complex script or analyze a document in seconds, why should a user have to spend twenty minutes filtering flights, dates, and hotels on a travel site just to book a simple trip?
On one of the local meetups I've heard an opinion that in the future we will not need websites - agents will just go and talk to MCP Servers and/or each other. I think I've heard something similar before π€ - I remember when online stores became popular in Poland in the
early 2000s, and people were saying it was so over for physical stores, that
nobody would want to shop in person anymore. Guess what? I'm in a physical store
at least once a week π€·ββοΈ.
Some users will continue to browse the web as they always have, and they might use agents embedded on the websites, others will delegate that task to co-browsing agents, or OpenClaw-style agents.
To support this we don't need a second, separate web.
**The Agentic Web is an evolution of the web we already know, not a parallel reality**. The main thing changing is the interface (Hot take? πΆοΈπ).
And it will be up to the businesses to understand the expectations of their users and provide right channels of interaction - whether that means supporting co-browsing, full agent delegation, or a pure on-site experience.
More soon. β¨